At FTM Sales, we realized that being just a broker to the catfish industry was not enough to be a value to the buyer or the seller. We saw the need to be a partner to the seller and the buyer. Providing the buyer with the best possible product first, then providing the buyer with the tools and support needed to bring that out to the end users. This gives the buyer the confidence that he is bringing his end user the best possible product to fit his needs.

Still realizing that our industry is a commodity driven industry, we also must be able to achieve this goal without losing the ability to compete.

The only way to achieve that goal is to find the right people to be in a partnership with. Once you have the right people, it becomes much easier to find the right product.

This is exactly what we found when we met the folks at Superior Fish Products.

We found a company of people that were committed to not just being another processor in the market that had “on flavor” product for sale.

First, we found a company that had the best geographic territory for growing the sweetest, cleanest, most consistent tasting fish possible. Then, to assure that, we found a company that was committed to only processing fish that are produced by farmers that are shareholders, stockholders, or contracted farms from that specific geographic territory. This assures us at FTM that Superior is not just a processor buying fish on the open market wherever it can get the best price. After all, what good is it to be in the best possible place to grow the best possible fish if you are bringing them in from somewhere else? To bring even more assurance to the quality of the product, the folks at Superior not only know how to process the product, they know how to grow the product!

All of these qualities serve to give FTM Sales the edge needed to partner with only one processor to become a “sales arm” to the company. Most brokers market U.S. Farm Raised catfish, FTM markets only Superior Fish Products U.S. Farm Raised catfish.

That is a difficult task in this industry, but Superior makes it possible because they give FTM real value to bring to the market place beyond just pricing. Besides,”once you have the best, you don’t need the rest.”

You may think that this is more than enough to give us at FTM the tools we need to succeed, but Superior doesn’t stop there. They also provide FTM with the best customer service any processor can possibly give. Whether it be custom processing to the customers specifications or on time delivery service of fresh ice pack in their company owned trucks, Superior still recognizes the value of supporting our customer’s individual needs.

It is this kind of commitment and integrity that gives us at FTM the confidence that we offer the best possible product and people to do business with.

David Markey, President
Farm To Market Sales